Not long ago, having a personal assistant was a luxury reserved for CEOs, celebrities, and people who still inexplicably have a landline. The rest of us had to survive with chaotic group chats, vague “we should totally hang out sometime” promises, and fragmented responses scattered across Snapchat, Google Maps, Instagram DMs, and half a dozen other apps.
Here in 2025, something new is happening. The rise of super assistants is giving us AI that not only answers questions but also gets things done. This is the leap from Siri telling you, “Here’s what I found on the web,” to Benson saying, “I have booked the table for 7 p.m., confirmed with everyone, and sent them the address.”
What Exactly Is a Super Assistant?
Think of ChatGPT but caffeinated, street-smart, and with a memory that never fails. A super assistant does not wait for you to ask. It listens for what you need, remembers your preferences, and acts on them, often before you realize you were about to forget. It is the difference between a calendar notification and an AI that confirms the reservation, checks traffic, and makes sure you are not heading to a seafood place when your dinner date is allergic to shellfish.
How We Will Use Them in Everyday Life
In the near future, your super assistant will quietly handle the background noise of your life, the endless logistics that eat up your time and mental energy. It will notice when you have not seen your college friends in months and suggest setting something up. It will know your favorite type of coffee and order it ahead when you are running late. It will spot that your flight has been delayed, rebook your airport pickup, and notify your meeting that you will be a half-hour late, all without you having to lift a finger.
The real game-changer will be how these assistants work in groups. Imagine your assistant talking to everyone else’s assistant to find the perfect date for a night out, picking a spot that matches everyone’s preferences, locking the reservation, and sending reminders in just the right tone so no one flakes. Instead of fifty messages back and forth in a group chat, you will simply get a ping saying, “You are all set for Thursday at 7.” The entire planning process will shrink from days to minutes.
A Near-Future Scenario
It is 4:15 on a Thursday. You tell your assistant, “Let’s do drinks tonight with the crew.” Within seconds, it has checked with everyone else’s AI. Jake is free after 7. Mia is already downtown. Priya will come if there is a vegan option. Your assistant cross-references past favorites and suggests three bars with vegan tapas, all within walking distance of Mia’s office. Everyone votes with one tap, the winning spot is booked for 7:30, and the details are on everyone’s calendar. By the time you arrive, the only decision left is what to order first.
www.HeyBenson.com
Why I Am Building Hey Benson
That is exactly the world I am aiming to create with Hey Benson, my AI butler in a bowler hat who makes plans actually happen. You can tell Benson, “Invite Teresa to dinner Friday night,” and he will do the rest. He will suggest restaurants you have both enjoyed before, check Teresa’s availability without you playing middleman, lock the reservation, and send perfectly timed reminders so neither of you forgets.
Benson is starting with social plans, but the bigger vision is for him to become the shared memory and coordination engine for your friend groups, families, and teams. He will not just be your assistant. He will be the social brain for everyone you spend time with.
Why This Will Change Everything
When the friction of making plans disappears, we do more together. When reminders feel like friendly nudges instead of alarms, people actually show up. When everyone’s AI can coordinate instantly, the gap between “We should hang out” and “See you tonight” shrinks from weeks to hours.
Super assistants will not just help us get more done. They will help us connect more, experience more, and say “yes” to life more often. And if mine happens to show up wearing a monocle and bowler hat, even better.
Life is an event. Embrace the adventure!