Twitter and Ecommerce

Wow, just saying the words “Twitter and Ecommerce” is like saying “beer and pizza”. It was enough for me to write my first blog post in several months and register the domain name “”. Twitter was made for Ecommerce and the good news is, some recently leaked documents announced Twitter is heading in this direction. Well it’s about time!
Actually most people may not think this is a big deal.  Most merchants already tweet about products on sale or new product announcements.

Twitter Ecommerce

Facebook tried it with their “Gift” button and we all know how thatturned out. Pinterest has a chance at publishing an Ecommerce API but if they were going to do this it should have been done years ago. But here is what excites me about Twitter adding Ecommerce to its app.

Ecommerce in itself is difficult.  No matter if you are a consumer, merchant or programmer it’s difficult.  As a consumer, I know what I want to buy and I know how much I am willing to spend for it. Just the other day I got a tweet that said “5 new Ripcord snowboards left at $179”. I couldn’t believe it was selling for $179. So I bought it. I clicked on the link, the web site came up on my phone, “yep that’s the one. Wow $179”. I tried to checkout using my phone and after several minutes, I turned it off and went upstairs to my desktop. I added the product to my cart, checked out, created an account, added my shipping information,  reviewed my order, clicked on the “Confirm Purchase button” and error. “Sorry, this product is out of stock. Please check back again later!”.  Are you serious!  #ThatWasStupid.

Now, let’s go into the future say 6 to 10 months from now when Twitter, hopefully, shows the world how to do ecommerce.
I got a tweet that said “5 new Ripcord snowboards left at $179”. I couldn’t believe it was selling for $179. So I bought it. I clicked on the ETweet purchase button, selected my Mom’s shipping address (Mom lives in Lake Tahoe), entered my pin number and pressed the confirm button. Done!
You see, all that Twitter has to do is be a gateway between the consumer and the merchant. On Twitter, I add my financial information, my default shipping address but also my Mom’s shipping address and maybe a few friends. Most people only have a few places where they have things shipped.  And just like PayPal, Twitter confirms all of your banking information allowing merchants to feel good that the order placed by you comes from a Twitter Verified consumer. Not only does the consumer (me) feel good, but the merchant feels really good. He just sold 5 snowboards in less than a minute.

It may not be a snowboard you are wanting to buy, it could be airline tickets or even digital music. I know what I want to buy and how much I want to spend. I only need 140 characters telling me “Here’s what you want”. All I need now is a button to say “Confirm Purchase”.

I’m sure when Twitter roles out it’s ecommerce platform it is going to be a little more than this.  I like Twitter as a company and their vision and firmly believe they have the right person leading this technology (Nathan Hubbard @NathanCHubbard.)  I own their stock and I use their product several times a day.    So Twitter, if you are listening,!  There would be nothing better than to be a part of a team that changes the world.  I would even work for free!

Here are a few more links worth reading.

Twitter is hiring!

Twitter seeks e-commerce talent, hinting at plans

Steve Miller
Technology Consultant
Throughout my career, I have created E-Business solutions for Fortune 500 companies such as the National Football League, Hewlett Packard, Intel, and Microsoft. But my true passion lies with assisting small to medium sized businesses navigate the waters of online monetization.

I am currently providing consulting services for Sitefinity CMS, Online Ecommerce, Social Media and Digital Marketing, Payment Processing, Brand Awareness and Online Strategy, Recruiting and Skills Assessment.

My Specialties are: Sitefinity CMS, Online Commerce, Payment Processing and Mobile Digital Payments, Web and Mobile Development, Recruiting and Skills Assessment, Social Media and Digital Marketing, Brand Awareness and Online Strategy. My IT Skills are: System and Network Engineering, Network Security, Amazon AWS and Azure Cloud Solutions.

My History:
In 1997, along with my wife, we started Mallsoft Inc, a company that provided internet technology and programming services for online ecommerce web sites. During this time, Mallsoft created an Enterprise Web Hosting Service called InstaHost, along with an ecommerce solution called InstaOrder. InstaOrder was a robust Ecommerce solution designed to work alongside a Microsoft .NET Content Management System (CMS). In 2010, InstaHost web hosting services were acquired by EPHost, and the InstaOrder Ecommerce Services were acquired by Telerik INC in building the next generation CMS called Sitefinity.

When I am not working, I enjoy working on my personal web site called “That Was Stupid” ® ( learning mobile application development and LAMP. I also volunteer for a non-profit called “Lee and Beulah Moor Children’s Home” located in El Paso Texas.